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When you’re using Performance Planner, which two options are recommended best practices to follow? Choose two.
- Create an 18-month plan across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.
- Once you have an 18-month plan, check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days.
- Optimize your campaigns by viewing your keyword report on a regular basis and adding negative keywords.
- Drive consistency and a uniform message by keeping your headlines similar across the campaign.
Option: A, B
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