What’s a good frequency when your goal is to start raising awareness with new people?

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What’s a good frequency when your goal is to start raising awareness with new people?

  1. One per day — you’re just trying to meet new people.
  2. Unlimited — make sure they remember your brand.
  3. Ten per day — spend some extra so they remember you.
  4. Three per day — build awareness, but don’t waste budget on unneeded reintroductions.

Three per day — build awareness, but don’t waste budget on unneeded reintroductions.

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