Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers?
Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?
Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?
