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How should an advertiser set up a Display campaign in order to expand a company’s customer base and reach customers with a high intent to purchase?
- Combine custom affinity and similar groups into a single campaign.
- Set up lower CPA bids for in-market audiences.
- Include existing users from remarketing and Customer Match lists.
- Set up higher CPA bids for custom audiences.
Set up higher CPA bids for custom audiences.
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