AI-Powered Shopping ads Certification Answers [Updated]

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Course	AI-Powered Shopping ads Certification
Provider	Skillshop
Duration	1.3hr
Difficulty	Beginner
Certification	Yes
Solved by	Courses Answer

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AI-Powered Shopping ads Certification Assessment Answers

1. Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
2. What can Local Catalog Ads do?
3. Which of the following is something retailers shouldn’t do in a shifting retail landscape?
4. Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
5. Smart Shopping campaigns simplify campaign management by automating which of the following?
6. True or false? Shopping ads use product data to determine how and where to show ads.
7. True or false? Shopping campaigns can help promote online and local inventory.
8. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
9. Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
10. Why should your business use Performance Planner?
11. What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
12. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business.
13. Where can Shopping campaign ads appear on desktop search results pages?
14. If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
15. Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
16. BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads.
17. George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs.
18. What can automated bidding help an advertiser improve?
19. How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
20. Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.
21. Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
22. Today’s consumers are more demanding and less patient than before.
23. Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings.
24. Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad.
25. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.
26. Which statement describes modern shopping behavior?
27. For which business are Local Inventory ads ideal?
28. Julia owns a used video game store. She’s been using Google Shopping ads for a few months.
29. Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
30. Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products.
31. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
32. What are two benefits of automated bidding? (Choose two.)
33. Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected.
34. Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase.
35. Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed.
36. What is one way that Performance Planner helps businesses increase sales?
37. What can the Performance Planner assist you with?
38. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload.
39. Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand.
40. What’s one way to make good use of data to accelerate your business and improve profitability?
41. You use Google Shopping ads to promote customer engagement with your products.
42. What’s one unique feature of Local Catalog ads?
43. How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
44. Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base.
45. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
46. Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
47. Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google.
48. How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
49. Hank wants to use a “Maximize Conversions” campaign with the Performance Planner.
50. A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online.
51. The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page.
52. Trina is using automated bidding as part of her Google Ads Search bidding strategy.
53. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed.
54. OfficeKing is a well-established business that’s been using print ads for their office-supply store for years.
55. A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type.
56. What’s one way to create a seamless experience for your retail customers?
57. A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad.

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