Advertisers using similar audiences lists don’t need to exclude people from original remarketing lists. Why is this the case?

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Advertisers using similar audiences lists don’t need to exclude people from original remarketing lists. Why is this the case?

  1. Similar audiences don’t have any association with remarketing lists.
  2. Similar audiences use existing remarketing lists to get as much reach as possible.
  3. similar audiences will automatically remarket to existing leads if it identifies potential value in them.
  4. Similar audiences lists automatically exclude people so that only new leads are reached.

Similar audiences lists automatically exclude people so that only new leads are reached.

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