Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?

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Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?

  1. A bulk of their investment driving a disproportionally low conversion volume on a different channel
  2. A bulk of their investment driving a proportionally high conversion volume on a different channel
  3. A small share of their investment driving a proportionally low conversion volume on a different channel
  4. They hadn’t invested in other channels

A small share of their investment driving a proportionally low conversion volume on a different channel

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